Most product become more cautivating when you know the story behind them. Did you know that one of our Premium cigars are called Rome and Juliet? Well, those who want to know more can continue reading and find the story of the cuban habanos inspired by Shakespeare.
Romeo y Julieta Premium cigars Brand was established in 1875 by Inocencio Alvarez and Manin Garcia. Later on brand was bought by Jose Rodriguez a cosmopolitan man, constantly travelled across Europe and the Americas, promoting his Brand on eventos and horse Racing; his idea was to name the horse Julieta. All his marketing campaing lead to popularize Romeo y Julieta Premium cigars around the world among wealthy customers, many of whom demanded personalized bands for their cigars, which up to the date they have personalized around 20,000 cigars.
Did you know Winston Churchull was perhaps the brand’s most famous devotee? The flagship vitola of the brand is named in his honor, a long 7″ by 47 ring gauge cigar known as the Churchill.After Jose Rodriguez’s death in 1954 all the production was moved to Dominican Republic, were today you can find the Factory of Romeo y Julieta Cigars.
I think all the know how os this brands CEO makes everything very original and interesting… Jose Rodriguez wanted to take his brand to the limit of exclusiveness. He wanted to buy the Palazzo Capuleti, yes, the same place where Juliet´s family lived… yes there was a real Juliet. Shakepeare´s story was a true one, two lovers that lived in Verona around the 1303´s.
It could really be a brand experience if you could smoke your habanno watching in a lounge a performance of this love story? Even though he couldn´t buy the Palazzo Capuleti, he build a replica in Havana, Cuba, that a few know where to find it. Could it be a good idea to go on a tour to fin this place? Even more interesting is to live again this story while you smoke a good habano at your own palazzo, while you think how daring love has been since Romeo y Julieta.
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